Unused Concept - Process Interactive

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive.

Taking the process flowchart idea a step further, I used the shapes (each of which had a very specific function or meaning) to walk potential clients and site visitors through the development process, and also to navigate them to content that they may be looking for. The flowchart shapes also took on a handpainted, more textural and organic form in this concept to bring something so digital back into the "made by hand, with care" world. The color was exclusively near-black and white, but used smooth gradations between RGB swatches commonly found in programming software.