Unused Concept - Process Interactive

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive.

Process stands out in the industry by taking a more hands-on, personal approach, guiding clients through, well, the process. It's boiled down to a series of steps. We drew comparisons to vintage IBM-era flowchart symbols and processes, which appear in the brand system. For this logotype approach, I modified the existing logo set in Atlas Mono, adding in squared-off counterspaces that refrerence these flowchart materials.