Padirock

For this project, the goal was to create a fictitious beer label with a manufacturing feature. So I imagined a beer designed inside the abyss of padirac: the Padirock

At first, I made a logo on a typographical basis with modifications to make it very stable visually to bring out the hard and strong side of the rock. In addition, some letters are elongated downwards to represent the stalactites present in the abyss.

Finally, all that remained was to retransmit the graphic elements of the logo on different media while maintaining a visual cohesion.