Prim + Improper | Brand ID

Here's the chosen visual direction for this branding project! Prim + Improper Co. is a #startup business focused in custom painted denim jackets.⁠ They plan to take a their brand to another level by expanding it’s horizons and get into the lifestyle design field (rather than just jackets or a product); the owner wanted to take this into consideration and have a balanced, versatile brand identity system.
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The letter mark consist in a combination of the letters "P" and "I" in a custom minimal/modern typography.⁠
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Looking to start a new design project?
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Contact: ZevenDesignCo@Gmail.com
Dribbble | Behance | Instagram : ZevenDesignCo

Any feedback is highly appreciated. Thank you!