Geekverse E-Commerce Web UI Design

Geekverse is an eCommerce focused on the geek audience with products like games, books, action figures, movies, and more.

I was asked to design the visual identity of the company and website.

Goals:
› Create the brand visual identity
› Include institutional colors, fonts, logo, iconography, business cards, website layout, and marketing materials
› The visual identity must relate to the elements of the geek universe (games, books, superheroes, and more)

Design Process:
› Building personas
› Conducting competitive research
› High-fidelity design