Unused Concept - TowerCo Launch Campaign Ads

Part of an unused concept for TowerCo. These pieces are direct mail and email, respectively, that take the conceptual idea I had worked through this concept a step further. By using die cuts to effectively hide most of a paragraph, a recipient may be curious about the odd mailer layout, opening to reveal a larger body of text. It's a clever way of bringing the client's philosophy of simplicity to life visually.