Phoenix Hotel Rebranding

Project Type: Student Project.

Phoenix Hotel is a classic 1950s mid-century beach motel in San Francisco revived as a boutique hotel features colorful guest rooms, courtyard, sculpture garden, and azure-blue-tiled swimming pool. The new design direction for the hotel has abandoned the presence of rock n' roll vibe and now is just focuses on creating a modern retreat inspired by the midcentury modern design. The applications for the new identity include business systems, postcards, matchboxes, and signage.

See full project
https://www.behance.net/gallery/97593045/Phoenix-Hotel-Rebranding-Project