Kitchen🍕Lab: logo

We have designed a logo and website for the new delivery of delicious food KitchenLab 🍕🍣🍔🥗

The customer set us the task of developing a simple, modern and concise logo. ⠀ In the development process, about 30 drafts were created. ⠀ Daria, Pitcher agency designer: “The name itself, KitchenLab, is quite difficult to visualize. Lab is a laboratory, associations with chemistry, but we don’t need it 🙂 Kitchen - kitchen. But again, delivery. The environment is highly competitive and you need to understand how we will differ.

As a result, we settled on a minimalistic version, without unnecessary details, but with the ability to "think" over it, peer and see thematic references. " ⠀ We chose dark graphite (the color of the kitchen surface) and red-coral (🔥) as our signature colors. ⠀ The delivery site is fully integrated with the restaurant automation system iiko.ru, a new version will open in early June.