Campaign Creative Hero Concept for VH Beer
VH Beer was a project in two parts; the first, branding the Denver-based brewery and designing its line of cans, the second, figuring out how to get the word out there in a way that was befitting of the new brand.
This is a ‘hero concept’ I developed to set the tone of voice and visual language for the other advertising creative to be derived from.
Inspired by the tagline we had developed during the branding process, I interpreted ‘easy to drink, hard to forget’ in a surreal collage, blending together all the scenes from across the can art into one mesmerizing dreamscape, blasting out from a customer’s cranium as soon as they take a sip. Make sure to full screen the thumbnail to take in all the detail.
This early iteration was developed further into what you see on Vigor’s case study , swapping out the customer photo for one of the beer and putting emphasis on the parent brand vs. the line of beer.
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