Lazuli Superfood Cafe Menu Suite
When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California.
The harmony of Lazuli was portrayed through combining watercolor illustrations of various fruits that were split in the center. Paired with a strongly structured gridded layout across their menu system, the result was a menu suite that was perfectly balanced as a tool to relay information and as an expression of the brand.
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