SOUL PAINTS - PAINT COMPANY

This is the rebranded logo done for 'PLUS PAINTS', a local paint selling business; which is now expanding. The logo attempts to capture the top down perspective of a person coloring his surroundings with a spray air pressure coloring tool. Additionally, it resembles a color droplet with a circulating center while dripping against a surface. 'SOUL' signifies core paint products as well as additional complementary products, yet 'SOUL' also represents Art as created by humans through colors. 'PAINTS' expresses the act of painting, as well as the product it sells. On another note, the logo icon also expresses half the 'Yin-Yang' design. The entire concept works as a running slogan," SOUL PAINTS THE WORLD".