Chroma Film Co.

Chroma Film Co. is a hypothetical company that makes specialty films for film photography. As film can be very expensive to purchase and usually only available in bulk, Chroma Film Co. provides photographers with a starter pack to be able to explore different types of film. Each starter pack contains a different type of film that photographers can try out before they purchase bulk.

The visual identity for Chroma Co was heavily inspired by photo collages and overlaying elements. As film photography has such a tangible connotation, I wanted to translate this visually by having different elements interact with each other, much like a photo collage would overlap and interlace. The graphic elements add a touch of modernity to an old school hobby as film.