Clever Emails for Better Retention

The Client:
Clever brings all K12 applications into one secure portal and provides single sign-on for school districts across the US.

The Problem:
Clever wants to improve the login and retention rates of new teachers who join the Portal.

The Solution:
We tackled this by creating a custom illustration for each email to excite teachers to login to the portal. The emails are welcoming, friendly, and make the user (new teachers) feel welcomed to use Clever.

Services provided:
Illustration
Development