the block
CHALLENGE:
the henry w. bloch school of management needed a way to show potential students that their graduates were everywhere in kansas city.
IDEA:
we rebranded the school with a bright orange pallet and a modern logo to stand out amongst all the blue business schools in the kc metro.
we then sculpted a 5 foot square, illuminated orange block. our block travels to where our graduates work. the block essentially tags our grads. fabricated and built large enough to turn heads wherever it goes.
along with placing the block outside of these businesses,, we capture the experience on social media as the grads and employees interact. the block earns it’s own media.