Snuggly Monkey Draft 1 Design

I'm on the first round of drafts for a new logo for a craft supply company - for this design draft, I turned the concept of the badge into an embroidery hoop, and did a single line drawing of a monkey with a banana - for the typography, I opted for the same stencil font that can be found in Martha Stewart Living, it should resonate with the target demographic. Color pallet is temporary, not at that point in the design yet.