Tutti, Branding

Tutti Spa and Nails is a pioneer in the luxury “mani-pedi” space. They asked us to refocus their brand and help them penetrate the premium market segment, primarily through their national expansion in the largest premier shopping destination, Simon Malls.

Jd&co. Design created a brand identity that communicates the luxury and trustworthiness associated with Tutti. The new brand creative celebrates the Italian heritage of the word “Tutti” in its visual language, and embodies its timeless glamor.