Mentiras el Musical

CDMX, México / 2015

Mentiras (lies, the musical) is the most successful musical in mexican theatre. It's a 80's tragicomedy set in Mexico City and it's about 4 women in love and relationship with the same guy, they find out the truth the day he dies.

I was in charge of redesigning the whole graphic identity of the brand, so I established the foundations of the graphic line they're still using to this day. I directed and planned a photoshoot with the whole cast, and defined a new style for all the graphic applications they use.