Unused concept — TowerCo Logo Refresh

My 2020 so far has been a year of concept work that has mostly gone unused or unchosen. I'm still proud of the work, so there's no reason it can't live a little on Dribbble. I'll be posting several unfinished projects over the next few days.

This one is for TowerCo, a company based in North Carolina that builds and manages cellular tower infrastructure. As part of the project, I recommended subtle, but refreshing edits to their existing logo and identity.