illy Locator – Concept iOS7 – First steps

Hello dribbblers and coffee lovers!

I want to show you my first steps for the concept for a relaunch of the actually illy locator app.

I know so much people hate the hype of the looooong shadow style.
I think this style give me a solution to make this app fresher but I try to use this style as discreetly as possible because I would not "the long shadow design" to much in the focus.
Also i used a fresh red gradient and change the icons.

These are some reasons why i used this kind of style in my concept.
What you think about it?
♥ illy

Greetings,
Hüseyin

Feel free to watch the other steps for this project.
illy Locator project