OpenTable Design Principles

This is my first shot since joining OpenTable a month and a half ago. I joined to work closely with Alexa Andrzejewski (founder of Foodspotting) to redesign all consumer products.

We, along with the company, are completely re-imagining the OpenTable dining experience. One of the first things we established were some design principles to guide this process.

To help instill them we are getting them printed to share internally and here's a simplified version to share with you guys. :) Check out the @2x!