Chipotle, Real Ingredients Packaging

Chipotle is a beloved fast-casual restaurant brand. For their latest packaging campaign, they wanted to drive home the point that Chipotle uses real, fresh, high-quality ingredients for one simple reason: because they’re delicious.

Jd&co. provided creative direction for the whole suite of Chipotle packaging, from bistro bags, cups, and napkins to every last tray liner. Using original illustrations and lettering, which showcase Chipotle’s sundry ingredients as well as its fun and light-hearted brand voice, we brought to life the idea that when it comes to food, Chipotle always keeps it real.