YMCA Case Study

During my time at The Flatiron School for UX/UI design, I worked on a project for the YMCA to help increase engagement with their physical fitness resources. My team and I conducted a market analysis, formative research, and user research- We found that most gym-goers wanted expert advice- a workout on YouTube or taking a group class. We leveraged the YMCA's resources of classes and clubs to help users get the expertise they needed to feel confident in reaching their fitness goals.

View the full case study:
https://www.johannadempsey.com/ymca-casestudy