Duty Free Shop, Masters of Time Book

Duty Free Shop is the world’s largest luxury travel retailer. Created for the 10th annual Master of Time—a DFS exhibition celebrating some of the finest and most sought-after watches—the Master of Time book is a dazzling snapshot of this unique milestone for DFS. We concepted and executed all editorial design for this book, from setting a new grid system to choosing a new typeface for this book. We also designed a special “X” logo to communicate the ultra-high-end luxury of these watches and the exclusive nature of this event. Finally, we collaborated with the DFS Hong Kong team, supervising design for promotional materials such as event invitations, as well as for the Master of Time book slip, which features a large, perforated “X” on the front.