Urban Leaf Case Study

Urban Leaf is an eCommerce website that sells indoor gardening kits for people interested in maintaining and sustaining healthy lifestyles. My team and I conducted user research and found that new and existing users needed quick and relevant information about the company and its products in order to make purchase decisions. We delivered a responsive eCommerce website that addressed user needs by adding features such as:

- Upfront mission and value proposition
- Clearly categorized multi-product page
- Scannable yet detailed single-product page
- Familiar checkout flow

Visit my website to view the full case study: https://www.johannadempsey.com/urban-leaf-casestudy