Poster design for social campaign

Hi dribbblers, 😊

I have a pleasure to share with you my latest shot from the project "Stay to vote", in which I've researched and designed accessible postal voting set focusing on target group of seniors, because of their high vulnerability in the current situation.

Basing my design on the Human Centered Design process I focused on familiarity of cognitive patterns and restricted precision, which excludes technological solutions.

The project uses lock-in/lock-out system to make voting easy. The voting set, delivered by mail, contains materials about every party and candidate, return envelope, profile pictures of candidates and crown stickers. Voting is conducted by choosing your favorite candidate, crowning his picture, putting it in the envelope and tearing up the rest.

I like this piece the most, hope you like it too! :)

Behance presentation.

Detailed case study article

Those cool typefaces were made by @OH no Type Co.