AP Sports Live

Web app for AP's Sports feeds. This was fully coded (HTML/JS) but never released.

I don't know much about sports. At the time, I was having to ask the subject-matter experts about every little detail. Perhaps this isn't the greatest sports dashboard from the sports fan's perspective (I really can't tell), but I still like the clarity.

Looking at it in 2013, I'm reminded that warm, fun design doesn't have to rely on metaphors, textures, or extravagantly extruded 3D objects. A bit of color and gradient goes a long way.