Lime — Virtual Parking Assistant

Although escooters are dockless and can be parked anywhere, the app indicates convenient virtual parking stations safe for both users and pedestrains. This feature makes use of the real-time AR navigation functionality.

Thanks to a real-time navigation on the map and the smartphone holders, users are able to identify virtual parking stations immediately.

The app also encourages people to respect traffic etiquette by stemming them from finishing the ride in a non-designated area. Only when the user is in the safe location to park, the button unlocks.

You can find a full case study here along with a comprehensive market analysis.

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