Michelle Smiling Personal Brand

So excited to show you my re-designed graphic identity!

This imagotype was designed thinking about the concept of a kind and friendly brand. It gives a fresh and dynamic image represented as an abstract symbol of a smile and in general a happy gesture.
It's construction is based on the three objects that were implemented: a happy face, an M and an S, which is ideal for the name of the logo.
Colors were chosen to reflect the idea of creativity and wisdom. It was also designed to be a responsive brand, so it has three versions that can be adapted to different situations.