Duty Free Shop, Loyal T Program Mascot

Jd&co. Design served as interim Creative Director on numerous projects, guiding the international in-house team across several high-profile campaigns and reaching important milestones for DFS.

For Loyal T, the customer loyalty program at DFS, we brainstormed potential mascot ideas with a fellow Creative Director, coming up with a range of symbols that embodied loyalty in DFS brand terms. We eventually landed on Cloud, an infectiously huggable cloud mascot. (Warning: it’s dangerously cute.)