Devilish Dogs Food Truck

Devilish Dogs is branding for a mobile hot dog stand specializing in offerings with intense flavors that challenge the customer to try every entree on the menu. My approach to branding captures the adventure of trying new foods and using the existing language of fast food mascots with an edge. Hand drawn typography paired with gritty textures evokes the feel of a greasy fry bag you get from a neighborhood burger joint.