Social Ads for Copper

Copper is cloud-based customer relationship management (CRM) software built G Suite, G Mail, and Google Drive. Copper helps users improve their relationships with customers, improve customer retention, and ultimately driving sales growth. Copper collects all user contact details and email correspondence, meeting notes, tasks, and status updates in one spot so they can spend time on their business not on keeping organized.

Copper wanted to connect with small business owners in social media and display banners. The messaging would showcase the human benefits of adopting the CRM software: increased revenue, more time to run your business, and more productive client relationships.

We used compelling copy to create empathy with small business owners and then used streamlined product feature animations to highlight how Copper could deliver revenue, time, and better client relationships.