Health Care Campaign Moodboard

I was tasked to come up with a concept for a campaign to help promote a non-profit's initiatives in health care, and here's a condensed version of the moodboard I created for my concept. It wasn't the direction the client went with, but I'm hoping to use this for a future project.

The overarching idea is "human-centered," using organic (non-angular) shapes to represent the human body, and colors based in nature to connect to organic elements. Overall, the concept is meant to convey the warmth and care that patients should feel when receiving health care at its best.