Agrotrabajo

Agrotrabajo is a recruiting platform for the agricultural sector in Uruguay. We worked on the product discovery, design and development of the site.

The platform works the following way: Employers post detailed work offers by buying one of Agrotrabajo plans. Workers can register online and this will automatically create their CV. Once they’re registered, they can apply for the jobs. Employers can choose between the different CV’s they receive and contact their favorite profiles.

The biggest challenge was about who our target audience was. We assumed that people working in the Uruguayan countryside were not good with technology and reading text. We investigated our target audience and our hunch turned out to be right: 53% of agricultural workers have finished only primary school and 14% didn’t even go to school. This meant that 66% of our target audience probably had a hard time reading and writing.

All of these insights shaped our platform: we needed a simple platform, with basic texts and design, fast enough for people with a bad internet connection and designed 100% responsive to work out fine in old phones (but also in new phones and computers because our clients, the employers, will access the same platform from the newest devices).

Platforms always have to be intuitive. In this case, because of who our users were, intuitive meant basic and explicit texts.

We had to pay special attention to design: the project's head designer decided that the best road to take was implementing a neat, clean and basic design, that looked good but didn't mess with the final user's attention.