Mud Coffee Campaign and Launch

Mud Coffee Packaging and Subscription Launch Campaign

Art Direction, photography and media plan for Mud Coffee. People are at the center of the brand story from the illustration on the bag to all the people who work on the Trucks and the cafes. Mud Coffee is a band of writers, musicians, artists and designs fueling their day with coffee and self expression. Core to the brand mission is to collect creators and support them giving "Mud Spots" as hubs.

Illustration: Chris McNally http://chrismcnally.com