Fresh Harvest | Labor App

California Southern Company, responsible for recruiting specialized agricultural personnel, with communication needs and real-time results measurement at harvest dates.

Main idea
Generate communication between the company and the staff, making an application where they can raise their daily production score and have direct communication with the company. At the same time, the supervisors may be confirming all the information.

The platform is intended to focus on three departments: agricultural staff, supervisors and administrative staff.

The company can have an approximate percentage of the production and updated data of his personnel, while it can know about what that happens in the work environment by the direct line of communication with each member of the team.

Research: Personas

Juan | 18 - 25 years
Lives in a far away community, ending up high school. He is trying to find an opportunity to excel, he can read and write, have a smartphone, but not a computer, he's a fan of social networks especially facebook, that is where he found the company.

Roberto | 25 -35 years
Has time working with the company, knows the rules perfectly, but it is difficult for him to be in contact and to control his production numbers, he has a smartphone, he uses it mainly for WhatsApp, knows the basic use of facebook.

Antonio | 35-40 years
An expert worker in the company, he has received training from the use of e-mail to the use of smart phones, he knows perfectly how to use WhatsApp and is his main form of communication with the company and his family.