Bäcycle

24 - Bicycle logo

I came up with the name Bäcycle and designed a wordmark to highlight the unique name. The typeface should feel familiar since I modified Times New Roman to reiterate the feeling of "basics." Classic black and white further communicates the basic nature of the company.

Any additions of color in the future will be really impactful for marketing purposes.

Legible, memorable-- Bäcycle.