Visual Identity - Raiza Barbosa Photography

Raiza Barbosa is a professional photographer who likes to work with the most remarkable moments in someone's life. Its target audience are pregnant women, couples, babies, children, events and women. Its differential is the fact that it does not want to sell photos, but rather moments, and the importance of its work is to transform someone's life.

Challenge: The target audience is very wide and to convey the essence of the brand, a set of visual elements was created that united in a symbol represent the desire for inner change that the photographer wants to pass on to the audience, a unique feeling of love. The main idea is to send a message of confidence and optimism. No matter who is photographed, he will always be beautiful and radiant and that this moment is one of the best in life, with people who are sharing and enjoying those moments with him.

BRAND CONCEPT
Flower: Symbol of beauty. The flower represents the person who will be photographed.

Heart: Symbol of love, passion, of affection and life.

Shutter: In the photograph, the shutter allows light to enter the time to take the picture. No matter who the person is, she will always look beautiful and radiant in the photos.

The calligraphic logo is in harmony with the shapes of the symbol and brings a cheerful and sophisticated movement.