Niche Your Design Offerings

By focusing on one area of design and honing in on your skills in that area, you start to become more desirable to clients that need you. You also differentiate yourself from other businesses out there by niching your offerings.

Think of it this way - if you’re offering everything under the sun, you become a designer for hire vs. a specialist. By niching your design business you can also begin to charge more for your services. Plus, if clients see that you’re an expert in web design they know that you must be the go-to designer to hire and you’ll start to become highly sought after.