Freistaat Thüringen Redesign - Logo Comparison

In its current form, the Thuringian corporate identity (which was introduced for the purpose of unification) has been in existence since 2012. Unfortunately, it still relied on an almost identical image of the Thuringian coat of arms, that has been in existence since almost 30 years and thus clearly missed the impulse-giving model "Where Future Has Tradition" of this corporate design.

View the full case study on Behance

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