Logo Design (Pillsbury Cookie Cake)

The main idea was to separate cookie cake from the whole pillsbury brand which is overpowered by all their ready to make products. To promote cookie cake separately as a snacking option for kids and the kid in you. Since mascot plays an important role in the whole pillsbury brand we decided to introduce Doughboy's grandson as a new mascot for it. Extracting hints from the famous 90s cartoon character 'Popeye' who is well known for enjoying a healthy snack (spinach). Here is the design process.