Gainesville City Logo

22 - City Logo

The challenge was to create a branding logo for a city. I chose Gainesville, FL, where I spent 9 years.

Gainesville is characterized by its people, local businesses, diversity, and empowerment of others. The equal squares signify stability, familiarity, and trustworthiness-- all qualities that have made Gainesville what it is today. These qualities are displayed in the people of Gainesville, how they use their talents and voices together to make the city better.

Having the letters connect through the squares shows unity within the different aspects of Gainesville. The continuing lines can be used as a branding element. Lines are dynamic, just like the growth of the city.

As the city continues to progress, these things will remain the same-- the importance and empowerment of its people, and the unity in diversity.