Los Italianos Logo

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"Los Italianos" is an Italian grocery store located in Barcelona. The store has a local feeling of a marketplace overseen by an "Italian mother" where the customer picks up a number to purchase the goods. It offers traditional Italian produce: various types of pastas, sweets and chocolates, meats, cheese, coffee, etc.

Despite the nostalgic vibe, its audience consists of contemporary busy people who appreciate good-quality food, but simply don't have time to cook three-course meals. For those the store offers pre-made dishes which are prepared directly in the store with passion and love: lasagnas, appetisers, desserts, traditional meals, pasta sauces and more. It's a traditional Italian shop with a contemporary twist.

The logo references Italian street signs and combines it with some inspiration from contemporary Italian interior design.

Ksenia Mik
Growth & Brand Designer
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