Beacon Coffee Rebrand

A few months ago I redesigned the logo for a local coffee shop. Since the coffee shop is located in a beach town, and since it is called 'beacon coffee' I decided to incorporate the imagery of a lighthouse into my design since a lighthouse is a 'beacon' of light. Lighthouses were primarily used to warn ships of dangerous areas and to serve as navigational aids, and in some ways, this coffee shop does the same thing by educating its consumers about the way the beans for the coffee are grown and pairing with ethical and sustainable farms.