MEN'S WEAR LOGO DESIGN

Yukiko London is a men’s clothing line, based in London, which will be a designer street wear. It will be offering t-shirts, sweaters, polo shirts, hoodies, jeans and jackets.

The brand is named after their Japanese Akita, named Yukiko.

In their brief, they mentioned several ideas to work on and had several images where they tried doing the letter “Y” in Japanese. From that I took the idea of having the letter “Y” as the icon, so when I was searching for how to write Y in Japanese, I read that Japanese is not written like English, instead each “letter” in Japanese represents a whole syllable in English. So I googled how to write "Yu" of Yukiko in Japanese and converted it to a more abstract and modern shape. If you have a look at how "YU" is written in Japanese, you will notice it looks more like letter "P", so what I did is made my version of “YU” look more like "y". And changed the stroke style to a brush stroke for it to have that street vibe.

The logo was shown on a hoodie mockup, snapback cap mockup, and a clothing tag mockup.

Head over to instagram.com/navera_s_aftab to see it all.

The final logo was delivered in 3 additional colours; black, white and red.