La Frange à l'Envers

La Frange à l'Envers is a boutique that promotes second-hand.

Clothing depots in exchange for a credit are common, but the brand only has one store in Paris, and women from other walks of life would also like to be able to buy their clothes. The idea of this group project, as part of the master II, is therefore to modernize the Fringe with an E-Shop and an app.

We were able to work on the entire project in Design sprint (5 days), by conducting workshops throughout the week. We thus respected each step of Design Thinking : definition of the problem, empathy, ideation, prototyping and user tests in laboratories.

Tools & Workshops : Moscou Method, Six-to-one, Wireframe, Personae, Actual and Future Experience Map, How can we ?, Architecture, Wireflow, Tess protocol, Paper Tasting.