Jolocom collateral • New whitepaper

Last year we created a lot of branded collateral for Jolocom — from big& bold to small&viral. It’s time to bring them all under one umbrella as a new design case study.

Today sharing a shot of the boldest among them — also most important for every deep tech startup — our new whitepaper that we released last December.

While designing the layout we made several interesting decisions:
- chose iPad format over A4 (as most of tech whitepapers) or screen horizontal (as many reports);
- shifted the page color from white (or light grey alternative) to ivory;
- played around with pagination to finally merge it with the potentially black device, not having it as a page layout element.

You can download the whitepaper here. (will also learn a lot about the new digital identity :D)

Ira Nezhynska
Brand aesthetics that drive product adoption.
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