EFS Drop
This logo was created during a competition during the first year of the Master.
The EFS (Etablissement Français du Sang) in partnership with Publicis, wanted to communicate with a younger target. We were responsible for creating a communication plan, supports, an application and modernizing the image of the EFS (website, app).
This drop in a drop symbolizes the dynamics of recipient-donor, omnipresent and necessary.
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