Maslow’s Pyramid Is a Marketing Lie

‘Maslow’s Pyramid Is a Marketing Lie, 1960s-era consultants mistranslated a valuable lesson for growth’, written by Scott Barry Kaufman and published today by @medium/@forgemag: https://forge.medium.com/maslows-pyramid-is-a-marketing-lie-14202930e20?source=linkShare-2f13eaf5fea6-1589481355

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