BEmpowered Brand Identity

BEmpowered is a women’s resource group at BigCommerce.
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The direction was for a logo that represents empowerment, support, and inclusivity. To communicate this in a non-cliché way, I was drawn to the concept of water and specifically the saying “a rising tide lifts all ships.”
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In addition to the primary logo, we used a modular color palette to further reflect inclusiveness.