BEmpowered Brand Identity

BEmpowered is a women’s resource group at BigCommerce. 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ The direction was for a logo that represents empowerment, support, and inclusivity. To communicate this in a non-cliché way, I was drawn to the concept of water and specifically the saying “a rising tide lifts all ships.” 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ In addition to the primary logo, we used a modular color palette to further reflect inclusiveness.