STOP COFFEE SPOT - DRIVE THROUGH

This is a drive through coffee stop concept brand logo. It was created as a class assignment where we had to Re-Brand a logo of our choosing. Instead, i decided to create a logo of my choosing. This is what i came up with. As you can probably tell, the name, "Stop Coffee Spot Drive Through" also works as a running slogan for commercial use; being interpreted as follows, "Stop! Coffee Spot... Drive through!?" capturing the urgent reaction of a sleepless or sleep deprived driver in need of caffeine. Which also works well with safe driving ad campaigns. The Logo is of a circular stamp design, which from above looks like a cup of coffee-to-go. Additionally, the center ring patterns a coffee bean split in two, with a long road stretched between the two pieces, indicating rural access by car. The road is curved to depict the instability of a tired driver, and the potential dangers of sleep deprived driving.